Comfort and elegance in auto design

Abstract

Today, we are witnessing a strong combination between industry and art. It can even be argued that authentic artistic industry is being created, which consists of the manufacturing of products that combine useful qualities with aesthetic ones, all the way to the deep psychological comfort that product creates with the help of aesthetic value. This paper presents the concept of industrial aesthetics, argumentation of the beauty problem, aspects, guidelines and personal observations. Additionally, we provide an algorithm for the aesthetic evaluation of a product (beauty, attractiveness), which reveals numerous possibilities that designers haves at their disposal to meet product aesthetic requirements (e.g. comfort, elegance). Aesthetic indicators include appreciation criteria regarding the shape of the product, the ratio of shape-structure-functionality, shape-material, shape-colourornament, shape-colour-fashion-details, environmental form, appearance and finish, packaging and presentation of the product, expressivity trademarks etc. The design and aesthetics of the products are assets in the competitive struggle and elements of real differentiation of the products.