@conference{
author = "Koprivica, Stefan and Škondrić, Jovan and Bendić, Milica",
year = "2021",
abstract = "This paper presents Balanced Scorecard (BSC) as a strategy-based
measurement system that could solve defining and implementing strategy. Construction
companies often have a centralized organizational structure, an undetermined vision, and
an emphasis on maximizing revenue. Focusing on achieving and maintaining short-term
financial success can cause construction companies to underinvest in long-term value
creation, specifically in the intellectual and intangible assets that provide future growth.",
journal = "8th INTERNATIONAL CONFERENCE Contemporary achievements in civil engineering, Subotica, Serbia, 2021, 569-578",
title = "Balanced scorecard implementation in construction industry",
doi = "10.14415/konferencijaGFS2021.56"
}