Balanced scorecard implementation in construction industry
Конференцијски прилог (Објављена верзија)
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This paper presents Balanced Scorecard (BSC) as a strategy-based
measurement system that could solve defining and implementing strategy. Construction
companies often have a centralized organizational structure, an undetermined vision, and
an emphasis on maximizing revenue. Focusing on achieving and maintaining short-term
financial success can cause construction companies to underinvest in long-term value
creation, specifically in the intellectual and intangible assets that provide future growth.